PRODUCT OVERVIEW
ShivBhoomi KrushiSetu™ is a structured support initiative designed for farmers, Farmer Producer Organisations and
Farmer Producer Companies seeking professional guidance for formation, development, business operations, market
linkage, value addition and long-term agribusiness growth.
The initiative is organised into four service categories based on the stage and requirements of the Farmer Producer
Company.
PRODUCT ARCHITECTURE
No. Product Primary Focus Fee
KRUSHISETU LAUNCH™
Key Service Areas
Objective: To help a new farmer group establish a structured foundation for creating an FPC and preparing it for future
agricultural business activities.
- Initial FPC concept guidance
- Promoter and farmer group planning
- Basic eligibility and requirement guidance
- Formation process roadmap
- Role and responsibility understanding
- Documentation checklist
- Registration process guidance
- Promoter/member documentation guidance
- Compliance-awareness guidance
- Farmer member identification
- Group mobilisation strategy
- Member participation framework
- Farmer communication planning
- FPC business objective setting
- Agriculture-sector opportunity identification
- Product and commodity identification
- Basic business model guidance
- Initial business roadmap
- Local market assessment
- Basic market-linkage planning
KRUSHISETU GROWTH™
Key Service Areas
Objective: To strengthen an existing FPC and create a more organised platform for farmer participation, business
development and market expansion.
- Current business assessment
- Operational review
- Farmer membership assessment
- Business activity review
- Development opportunity identification
- Farmer mobilisation guidance
- Member engagement
- Membership expansion planning
- Farmer communication strategy
- Collective procurement planning
- Aggregation planning
- Existing business review
- Product and commodity development
- Revenue opportunity identification
- Business process improvement
- Growth planning
- Buyer opportunity identification
- Market connection planning
- Institutional buyer awareness
- Local and regional market opportunities
- Market expansion guidance
- Basic process improvement
- Team and responsibility framework
- Business reporting guidance
KRUSHISETU ENTERPRISE™
Key Service Areas
Objective: To help an operating FPC move towards a more structured, market-oriented and commercially sustainable
agribusiness model.
- Existing business analysis
- Business opportunity identification
- Product portfolio development
- Revenue stream identification
- Business expansion planning
- Farmer aggregation planning
- Commodity collection framework
- Procurement process guidance
- Supply planning
- Collective purchasing opportunities
- Processing opportunity identification
- Packaging and product development
- Value-added product opportunities
- Post-harvest opportunity assessment
- Product positioning guidance
- FPC brand positioning
- Product branding guidance
- Packaging and presentation guidance
- Local marketing strategy
- Digital marketing awareness
- Customer acquisition planning
- Market opportunity identification
- Buyer network development
- Institutional market opportunities
- Sales planning
- Distribution opportunity identification
- Revenue planning
- Cost understanding
- Pricing guidance
- Basic profitability analysis
KRUSHISETU ALLIANCE™
Key Service Areas
Objective: To create a strategic growth platform where eligible and interested FPCs can explore business development,
market opportunities, collaboration and expansion possibilities with ShivBhoomi.
- Comprehensive FPC business assessment
- Current business model review
- Growth potential identification
- Strength and gap identification
- Strategic opportunity mapping
- Long-term growth roadmap
- Business expansion planning
- New market opportunity identification
- New product/service opportunities
- Scale-up planning
- Market opportunity identification
- Potential business connections
- Buyer and partnership opportunity mapping
- Institutional opportunity awareness
- Supply-chain opportunity identification
- Farm-to-market opportunity planning
- Aggregation development
- Processing opportunities
- Packaging and branding
- Distribution planning
- Value-addition opportunities
- Potential collaboration opportunities
- Joint business opportunity exploration
- Partnership framework discussions
- Project opportunity identification
- Regional market expansion
- Product expansion
- Business diversification
- New customer segments
- Long-term agribusiness development
KRUSHISETU – COMPLETE BUSINESS JOURNEY
WHO CAN BENEFIT?
- Farmer groups
- Farmer Producer Organisations
- Farmer Producer Companies
- Agricultural entrepreneurs
- Farmer collectives
- Existing agricultural enterprises
- FPC promoters and directors
- FPCs seeking market opportunities
- FPCs exploring value addition
- FPCs planning business expansion
KRUSHISETU FRAMEWORK
FARMERS → ORGANISE → PRODUCER COMPANY → AGGREGATE → ADD VALUE → CONNECT TO MARKET
→ BUILD AGRIBUSINESS → GROW & EXPAND
CORE VALUE PROPOSITION
Farmer Empowerment — Helping farmer groups build organised and development-oriented structures.
Collective Strength — Encouraging collective participation, aggregation and business opportunities.
Market Connectivity — Supporting identification of potential markets and buyer opportunities.
Value Addition — Encouraging opportunities for processing, packaging, branding and value-added products.
Agribusiness Development — Supporting FPCs in developing commercially focused agricultural business activities.
Strategic Growth — Creating pathways for expansion, collaboration and long-term business development.
IMPORTANT SERVICE NOTE
ShivBhoomi KrushiSetu™ provides business, organisational, market and strategic guidance related to Farmer
Producer Companies and agricultural enterprises.
Registration, incorporation, statutory compliance, taxation, legal documentation, government schemes, subsidies, grants,
financing and other regulated matters may require support from appropriately qualified professionals or authorities.
Market connections, business opportunities, funding, subsidies, government approvals or commercial outcomes are not
guaranteed and may depend on eligibility, market conditions, third-party decisions, regulatory requirements and
execution.
Any strategic collaboration under KrushiSetu Alliance™ will be subject to separate discussions, eligibility, due diligence
and mutually agreed terms.
SHIVBHOOMI KRUSHISETU™
Connecting Farmers to Markets & Opportunities.
KRUSHISETU LAUNCH™ — Build Your Farmer Enterprise.
KRUSHISETU GROWTH™ — Strengthen Your FPC.
KRUSHISETU ENTERPRISE™ — Build & Expand Your Agribusiness.
KRUSHISETU ALLIANCE™ — Grow Together with ShivBhoomi.
ShivBhoomi Group Of Companies
Farmer Development • Market Linkage • Agribusiness • Strategic Growth